Unless you haven’t been paying attention to social media, the radio or TV for the last month, you’ve more then likely heard “Save dat money” by this dude who goes by Lil Dicky. What a horrible rap name… But hey, it got my attention. (Video at the bottom)
Lil Dickey is one of a kind. Not only can he rap, he’s aces at working his ass off to make it happen. If you watch the $ave dat money video, you’ll see him knocking doors, working deals, and negotiating with people to let him use their stuff in his video. While we only see a few of the people he hits up to be in the video, we can rest assured that he made a shitload of calls and pulled a lot of favors to be able to make the video happen for ZERO dollars. That’s HUSTLE without fear of rejection.
There’s a lot of lessons we can learn from Lil Dickey..
I first heard of Lil Dickey on Sirius XM. Dickey’s been popular on YouTube for a while now. I don’t spend much time on YT so I had no idea. I should of just asked Jayden.. When I first heard $ave dat money on Sirius my head immediately began to bob. It’s got a catchy beat and he has Fetty Wap (yet another horrible name) and Rich Homie Quan (who I’m sure isn’t exactly “rich”).
Practically everything about Lil Dickey is the opposite of the norm. If you’re gonna be different than everyone, you better be good. Dickey billed himself as a “professional rapper” and has the lyrical credentials to back up that claim.
There’s so many lessons to be learned from watching this dude it’s unreal. He’s an advertising and marketing genius. The dude has it all figured out. His recent breakout into mainstream was most likely calculated too. He probably saved all of his YouTube money up (which according to Jayden can add up quickly) until he had enough to hire Quan and Fetty to join him.
When you watch the $ave dat money video, you see all sorts of big time stars and celebrities in it and you know Dave didn’t pay them. Everyone needs to learn this lesson and implement it, the lesson of practicing what you preach. The dude does and lives what he raps about. Most rappers rap about their real world experiences. So does Dave, it’s just that his experiences are different than most rappers. People love that he owns who he is.
In the video, it also showcases the legwork Dave put into making the video. It shows him door knocking, cold calling and cutting deals. He shows what it takes to save money. You can see that money can accelerate things and replace hard-work, but if you have no money, hard-work always works.
Another lesson from this guy, that I think is the biggest, is that he calls himself “the professional rapper”. What a great title. He’s not really challenging anyone or saying he’s the best. Most people in the industry are unprofessional and by giving himself this title, he’s separated himself from the rest. Without pissing them off! It’s brilliant. He has the confidence and experience to call himself a professional.
In my world, the world of Realtors, everyone wears suits or gets dressed up daily. I’m none of that. Yes, I occasionally wear a suit, but like twice a year. I have tattoos and I cuss. I showed who I really am and said “deal with it” to the world. A lot of people accepted me. Some didn’t, and that’s ok, not like I’m calling them asking how the family is..